About Us

Our History and Expertise:

Doug M Smith has been a world renowned designer of custom wine cellars and wine storage for over 29 years.  A Founder and Chief Design Architect for the original Apex Wine Cellars Company from 1991 to 2010. During his time at Apex, Doug successfully managed the design and installation of over 20,000 wine cellars and wine cooling systems in all parts of the world.  Clients from Europe, Asia, Middle East, Dubai, South America, and 50 US States have hired him as the chief wine cellar design consultant for their private home and restaurant projects. 

Doug M Smith has deep roots in the wine cellar industry and is an expert at wine cellar designs and taking a project from initial concepts to beautiful finished wine storage spaces. No matter what the room size or budget, Doug’s creative instincts and natural abilities to uniquely store wine collections always exceed his client’s highest expectations.    

Doug has spent many years consulting for WhisperKool Corp as their Director of Product Development.  This experience has gained him valuable expertise on climate control systems and wine storage temperature for wine cellars. Thus, making Doug’s wine cellar design and wine storage background even more unique within the wine industry. 

In 2012 Doug and wife, Luellen went back to their roots and founded Rhino Wine Cellars and Cooling Systems. This time with a grander vision than ever before, Rhino is able to offer wood and metal racking, cooling systems, wine cellar accessories and more. 

Rhino Wine Cellars and Cooling Systems today shares its wine cellar design expertise and creative concepts with clients around the world, as they create beautiful climate controlled wine cellars, large and small. 

With a passion, Rhino Wine Cellars and Cooling Systems exemplifies an unwavering commitment to create unique and amazing wine cellars that meet and exceed their clients expectations. Call our wine cellar experts today! (425) 226-2500

Our wine cellar experts will create the personalized cellar of your dreams.

To provide quality, attractive, wine cellar and wine cooling systems products and exceptional, personal service to our customers. Rhino Wine Cellars and Cooling Systems takes great pride in our company. Our wine cellar experts commit to providing excellent customer service and quality wine storage products. 

Rhino Wine Cellars, Your Wine Storage Specialist!

Call (425) 226-2500 for a Complementary Consultation from our wine cooling systems and wine cellar experts.


Large room with wood racking and an island featuring wine barrel tabletop.

Rhino Wine Cellars will turn your wine cellar dreams into a reality.

Rhino Wine Cellars will turn your wine cellar dreams into a reality.

Rhino Wine Cellars will turn your wine cellar dreams into a reality.

  • We start with the best materials and commitment to customer service.
  • Care is taken to provide quality workmanship.
  • Our design team provide stunning free 3D CAD drawings of your custom wine cellar in just a few days.
  • We are wine cellar experts in wine cooling systems and additional touches such as LED lighting, cellar doors, wine barrel tabletops and more. 
  • Our wine cellar experts consult on wine cellars throughout the world. We have designed over 10,000 custom wine cellars, large and small. Let us help you.
  • We are members of the National Association of Home Builders, Building Industry Association of Washington, and Master Builders Association King Snohomish Counties Washington.   

Doug M Smith, the owner of Rhino Wine Cellars, standing in front of a wood wine rack display.

Doug M Smith, President & World Renowned Wine Cellar Designer

Rhino Wine Cellars will turn your wine cellar dreams into a reality.

Rhino Wine Cellars will turn your wine cellar dreams into a reality.

Rhino will collaborate with you to create a personalized wine cellar with wine cooling systems to showcase your fine wines. As wine cellar experts, we provide superior customer service and extensive knowledge in the wine storage industry. No detail is forgotten.

Doug Smith has 29 years of expertise in wine rack design, wine cellars and cooling systems. Ask an expert for assistance with best pricing and value:

(425) 226-2500

Woman sitting and relaxing in a cedar sauna.

Rhino Saunas

Rhino Wine Cellars will turn your wine cellar dreams into a reality.

Rhino Saunas

Rhino Wine Cellars prides itself on its quality, and supplies the finest materials in our saunas and wine cellars. We make pre-cut and prefabricated Sauna rooms. We can custom make saunas to fit any size room. You provide the room dimensions and we cut it to size. Our modular prefab saunas are build for easy installation with a simple locking system. Let us design and build your sauna today. We are sauna, wine cooling systems, and wine cellar experts. 

Our Partners

Master Builders Association of King and Snohomish Counties logo.
Building Industry Association of Washington logo.
National Association of Home Builders logo.

Testimonials and Reviews

Custom wine racking in room with tasting table.

Noah - Woodinville WA

It was great working with Doug at Rhino Wine Cellars. He showed several types of stains and wood samples to help us decide on the perfect racking. We were grateful for his expertise in wine cooling systems and have just the right cooling system for our wine collection. Thank you for the excellent customer service. True wine cellar experts!

G. Humphreys - Bellevue WA

Our wine cellar looks great and is truly the highlight of every tour of the house. We appreciate all of your hard work in creating the wine cellar design and installation of the wine cooling systems. Thank you to the Rhino Wine Cellar experts that created our dream cellar.

Eric - Woodinville WA

We had our wine cellar designed and installed 15 years ago.  I spoke with Doug at Rhino Wine Cellars when our wine cooling systems started having trouble. I told him we needed a new one (after 15 years). Doug was doing everything to avoid me having to get it – very much the opposite of a hard sell!  We ordered the new unit and he made a point of coming out the afternoon that it arrived to get it installed before he was going to be out of town for a few days.  Very impressed by the service of Rhino Wine Cellars and their wine cellar experts! 

Michael - Seattle WA

I recently worked with Doug and Rhino Wine Cellars on a project where I'm the General Contractor. It was a small space, but the client's desires for the Wine Cellar required numerous revisions for the layout. He listens and helped me work thru this process to bring together the wine cooling systems and racking to create a great final product. True wine cellar experts. The client is delighted with the outcome.

Call Us Today! 425-226-2500

Rhino Wine Cellars and Cooling Systems has the knowledge and experience to build your perfect wine cellar and select the right wine cooling systems. We've worked with home owners, contractors, commercial, realtors, etc., and create beautiful designs to fit your budget and time frame. Call the wine cellar experts: (425) 226-2500

Get A Free Design For Your Project

Request a custom wine cellar design from our wine cellar experts. Trusted for over 29 years, we offer free consultation, custom 3D Design, and wine cooling systems analysis. Rhino will collaborate with you to create personalized wine storage to showcase your fine wines.